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The Ritz-Carlton, Rabat Dar Es SalamMorocco
When WATG launched a blog three years ago, we were among the first architecture and design firms in the world to embrace this medium.
While most company blogs in existence today – and there are still relatively few – have a single voice, ours includes contributions from over 50 WATG staff members to date.
Many senior leaders were skeptical at first, considering blogging a waste of time. But some of these folks have come around, even posting a blog or two themselves.
In addition to providing a forum for sharing insights and observations internally, our blog has become the fifth most popular way that people find and enter our website. Over 35,000 visitors have read WATG's blog in the last year alone. If you Google "architecture blog," WATG now appears on the first page of results.
According to research conducted recently by HubSpot among 1,531 businesses, other benefits of blogging include increased lead generation, customer acquisition, Twitter reach, and website visits.
Blog on!
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08.23.10 / Master Planning Blog: Car Design Charrette in Montenegro
08.16.10 / Architecture Blog: Green Building Certification Institute (GBCI) Takes Closer Control of LEED Project Certification Reviews
07.28.10 / Architecture Blog: Timeless in Thailand
06.07.10 / Master Planning Blog: WATG Project - Olivion Golf Resort in Turkey - Makes CNN
05.21.10 / WATG Wins Radical Innovation in Hospitality Award!
05.20.10 / Architecture Blog: WATG Joins Hospitality Design's Platinum Circle
05.18.10 / Notes from 2010 HD Expo: Green Day Panel
8.11.2010