Expanding our services into the gaming industry is down to our deep domain knowledge in hospitality and with the recent addition of SOSH to the business, we have many complimentary and crossover competencies which set us apart in being able to deliver great design, operationally precise and profitable projects for our clients on both the East and West coast of America as well as globally.  We have a deeper bench of expertise and can offer enhanced project timeline facilitation. Read more.

Integrated Resorts are increasingly looking for ways to capture a bigger slice of the premium mass segment, that is wealthy casino guests that travel independently to resorts and whom non-gaming factors can drive resort selection. In locations like Macau, premium mass reportedly equates to 30-50% of mass gaming revenue. Luxury lifestyle elements and a consider mix of amenities that appeal to both casino patrons and non-gamers alike are now mainstays of the successful IR. One-of-a-kind elements such as experiential retail, thematic dining and cutting-edge wellness concepts are increasingly used to entice guests.

Shifting aspiration has contributed to high rollers’ move away from demanding outright privacy, they want a more social approach with the option of exclusivity. On the other hand, mass market gamers – in line with broader trends – are looking for unique personal experiences.

Across almost every sector, consumers demand for unique and bespoke experiences is becoming more pronounced. 70% of guest in the hotel industry alone report have positive experiences with personalization. We believe this can be achieved through a combination of technology, operations, and savvy design.