Gaming + Entertainment
our approach
Great design which is operationally precise and profitable.
Unique to our space, our research-led advisory and analysis service provides detailed insights, demographics and trends for business direction and guest experience, forming the foundation for highly informed holistic design, to encourage dwell time and effective use of adjacent spaces and customer journeys – translating to informed design and ultimately economic success.
WATG Acquires SOSH
Expanding our services into the gaming industry is down to our deep domain knowledge in hospitality and with the recent addition of SOSH to the business, we have many complimentary and crossover competencies which set us apart in being able to deliver great design, operationally precise and profitable projects for our clients on both the East and West coast of America as well as globally. We have a deeper bench of expertise and can offer enhanced project timeline facilitation. Read more.
WATG – Core Services
Submarkets
The Integrated Resort
The Integrated Resort market has gained rapid momentum in recent years, bring a new set of players to the table. As competition increases so too does the need to evolve, innovate and differentiate. WATG has been supporting our clients’ ambitions to meet the demands of consumers creating the next unique destination that is both social and highly personalized. Some of the Integrated Resorts WATG designs include:
- Bahamas
Atlantis Paradise Island
- Bahamas
Atlantis Paradise Island
- Las Vegas
The Venetian
- Las Vegas
The Venetian
- Korea
Paradise City
- Korea
Paradise City
- Vietnam
Hoiana Leisure Destination
- Vietnam
Hoiana Leisure Destination
- Macau
Grand Lisboa Palace
- Macau
Grand Lisboa Palace
- Las Vegas
Bellagio Club Prive
- Las Vegas
Bellagio Club Prive
- Northern Indiana
Hard Rock Casino
- Northern Indiana
Hard Rock Casino
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LIFESTYLE GAMERS
Integrated Resorts are increasingly looking for ways to capture a bigger slice of the premium mass segment, that is wealthy casino guests that travel independently to resorts and whom non-gaming factors can drive resort selection. In locations like Macau, premium mass reportedly equates to 30-50% of mass gaming revenue. Luxury lifestyle elements and a consider mix of amenities that appeal to both casino patrons and non-gamers alike are now mainstays of the successful IR. One-of-a-kind elements such as experiential retail, thematic dining and cutting-edge wellness concepts are increasingly used to entice guests.
SOCIAL VIP & OPTIONAL EXCLUSIVITY
Shifting aspiration has contributed to high rollers’ move away from demanding outright privacy, they want a more social approach with the option of exclusivity. On the other hand, mass market gamers – in line with broader trends – are looking for unique personal experiences.
Hyper – Personalization
Across almost every sector, consumers demand for unique and bespoke experiences is becoming more pronounced. 70% of guest in the hotel industry alone report have positive experiences with personalization. We believe this can be achieved through a combination of technology, operations, and savvy design.
leadership
Our leaders, at the forefront of gaming design
Robert Payan
Principal, Architecture
Robert Payan
Principal, Architecture
Hussain Kamal
Managing Principal, Wimberly Interiors
Hussain Kamal
Managing Principal, Wimberly Interiors
Mark Yoshizaki
Managing Principal, Architecture
Mark Yoshizaki
Managing Principal, Architecture
Rafael Velazquez
Associate Principal, Architecture
Rafael Velazquez
Associate Principal, Architecture
Thomas Sykes
Managing Principal, Gaming
Thomas Sykes
Managing Principal, Gaming
Kimberly McCarron
Managing Principal, Atlantic City
Kimberly McCarron
Managing Principal, Atlantic City
William Salerno
Managing Principal, Architecture
William Salerno
Managing Principal, Architecture
John DeRichie III
Principal, Architecture
John DeRichie III
Principal, Architecture
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Insights
Gaming + Entertainment: News, Research, Happenings and Insights
- Gaming + Entertainment
WATG Acquires Atlantic City-Based SOSH Architects
- Gaming + Entertainment