Water Tower Place

A new beginning for an iconic Chicago retail landmark designed to generate excitement for visitors and revitalize its future


Chicago, Illinois, USA


600,000 square feet
Seven floors


25 years after its original opening, the retail experience has been reimagined in a contemporary way offering an advanced and vibrant new experience to discerning shoppers. It’s enjoyable as well as functional.

Maintaining the unique design and architectural character of the building, exterior entrances, visual approaches and atriums were energized with new design to floors, ceilings, graphics, lighting and water features.