Taking full advantage of a key intersection, the design includes three key components; a 21 story hotel, student housing, and apartments, as well as parking, commercial and retail spaces. Pedestrians will experience warm materials and a shaded shopping experience at street level.
With immediate proximity to USC, the LA Coliseum and the new football stadium, this project is ideally located and designed to engage a diverse audience of visitors and residents creating a dynamic community connectivity.
In celebration of the area’s rich history and culture, the design taps into these elements to create something vibrant and eclectic in keeping with the neighborhood. The contemporary and modern design captures the youthful spirit and energy of the LA style.
The dynamic pattern of the panes on the façade is designed to be seen from afar. The red “V” for “victory” and large canopy marking the roof top venue is designed to become a visual icon and landmark that links nicely to the nearby sporting venues.