A set of guiding principles were created by the project team to shape every aspect of the entire development design, including the need to enhance foreign direct investment and generate employment opportunities for Saudis.
The plan was sensitively crafted to connect various social and economic strata’s, sensitively interweaving the built and natural environment. Project zones were planned to support growth and market demands with a goal of creating strong centers and unique identities.
The project team addressed urban issues such as open space, landscape, roadway networks, mass transit, sustainability, zoning and density, conceptualizing a variety of key buildings to help support the vision.
Each city zone was designed with a goal of creating strong centers and unique identities. In this way the team demonstrated their understanding of how design can profoundly affect communities and shape the human experience.