With a sense of place in mind, the design cue is taken from both crisp white render and local rough-hewn stone. A natural and organic approach to materials and furniture, and an arrival experience that reveals the location, the contemporary feel is still strongly connected to Agadir.
Cushions, art work, artifacts and area rugs are all richly united with the Berber culture. Natural stone floors and plaster walls are warmly lit in a natural and earthy palette. A contrast of local references subtly amalgamated with modern styling.
The conference center and grand ballroom feature both natural light and ocean views. The luxury spa nestles quietly in an enclave of beautifully landscaped small buildings.
The guest journey is foremost in mind offering a discovering of local Moroccan colors and textures that is authentic and modern in technique. The design uses elements of both earth and water to create a relaxed and inviting environment.