Wimberly Interiors: Taking a Moment to Reflect 

March 6, 2025
By 
Margaret McMahon /
Global Practice Principal, Wimberly Interiors

At a glance

Wimberly Interiors: Taking a Moment to Reflect marks the studio’s refreshed brand identity and the articulation of its With Care design philosophy. Founded in 2011 as an independent studio within WATG, Wimberly Interiors defines With Care around three pillars: care for craftsmanship through artisanal techniques and material integrity, care for cultural authenticity through respectful engagement with local traditions, and care for immersive experiences through emotionally resonant spatial design. The piece introduces an updated studio landing page and messaging framework aligned with this philosophy.

Taking a Moment to Reflect 

This year, we took the time to step back and sense check how we communicate our work and key attributes. As we explored this, we discovered something profound, something that has always been at the heart of Wimberly Interiors. 

We realized that we have, and always have had, a core brand essence, one that resides deeply within our individual talent and plays out in the way we value all our relationships. It shapes how we collaborate, how we engage with our clients, and how we approach every project.

At the heart of it all, we care deeply on every level and about every detail. It’s this dedication that defines not only the spaces we create but also the way we work together and the experiences we craft. In recognizing this as our way of being, we knew we needed to elevate and communicate it more clearly to our valued community.

And so, we set to work refining the way we express the value we bring and the attributes that set us apart.

Looking Back to Move Forward

Founded in 2011, Wimberly Interiors was born from a passion for immersive, culturally inspired design. Over the years, we’ve evolved, refined our craft, and expanded our global reach. While innovation has always been part of our journey, we believe that true growth comes from understanding where we’ve come from and ensuring we stay relevant to the needs of today’s clients.

This is why we are proud to introduce our showcase landing page and refreshed messaging that brings clarity, consistency, and authenticity to how we communicate our vision. This evolution ensures that as we expand, push creative boundaries, and deepen our expertise, we stay true to what has always set us apart.

At the heart of Wimberly Interiors is the idea of designing With Care, a philosophy that has been part of our DNA from the very beginning.

"With Care" - Our Design Philosophy

At the heart of Wimberly Interiors is the idea of designing With Care, a philosophy that has been part of our DNA from the very beginning. While our messaging has evolved, this essence has remained unchanged. It’s the guiding principle behind everything we do:

  • Care for craftsmanship – Honoring artisanal techniques and material integrity.
  • Care for cultural authenticity – Thoughtfully exploring and respecting traditions.
  • Care for immersive experiences – Designing spaces that evoke emotion and connection.

From the way we source materials to the way we engage with artisans, every detail is intentional. Now, our messaging is crafted with the same precision and thoughtfulness as our designs, ensuring that every interaction, every word, and every project presentation reflects our commitment to harmonized elegance, functionality, and cultural integrity.

Staying Relevant for Today’s Clients

As the needs of our clients evolve, so does our approach. Today design demands more than beauty, it requires sustainability, adaptability, and a deep understanding of cultural and personal narratives. Our new messaging framework allows us to express this with clarity, ensuring that our expertise in creating timeless, meaningful spaces is both seen and understood.

While our brand voice and messaging have been refined, our core philosophy has never wavered. “With Care” has always been the foundation of Wimberly Interiors, shaping the way we design, collaborate, and innovate. As we look ahead, this evolution ensures that we continue to honor our legacy while embracing new creative possibilities.

About The Author

Margaret McMahon

Margaret McMahon leads and manages Wimberly Interiors, with her 30 years in the design industry producing an impressive portfolio of projects and an equally impressive list of clients.

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