Insights

WATG London Office to Celebrate Festival of Architecture with “Bake-Off”

By WATG
June 24, 2015

Coinciding with the 25th anniversary of its London office, award-winning design firm WATG will stage a unique event this Saturday as part of the firm’s participation in the London Festival of Architecture program. Local architects, engineers, and designers are invited to join in the festival fun by constructing distinctive, edible recreations of iconic London buildings in “The Great Architectural Bake-Off.” Scheduled for Saturday, 27th June from 12 p.m. to 2 p.m. (open studio from 10 a.m. to 4 p.m.), the event promises to showcase the London Festival of Architecture by encouraging those in design to test their creative culinary skills, whilst also mixing in fun with others from local design firms.

The competition will be staged at WATG London, located at Boston House, 36-38 Fitzroy Square. Teams will be provided with a selection of materials, including sponges, chocolate fingers, icing, strawberry laces, and other trimmings, and are encouraged to bring additional supplementary ingredients, so long as they are edible. Each team will have 1.5 hours to construct their winning design, and a champion will be selected by a panel of three expert judges. Judging will be based on criteria such as “most realistic representation” and “most creative use of materials.” On the judging panel are expected Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, Chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an Associate from Jestico + Whiles. The prosecco-fuelled competition promises to turn into an exciting fun-event with London’s top-ranking architects.

About WATG

WATG is one of the world’s leading integrated design firms and ranked as 2nd in the world among hotel architectural firms. WATG’s interior design firm, Wimberly, was ranked 11th by Interior Design Magazine in their 2015 Hospitality Giants survey.

With over 70 years of design excellence, WATG and Wimberly, have become the world’s leading design consultants in the industry since starting in Hawaii in 1945. With offices in Irvine, Beverly Hills, Seattle, Chicago, New York, London, Miami, Istanbul, Dubai, Singapore, Shanghai and Honolulu, the multi-disciplinary design firm is best known for creating internationally acclaimed destinations in 160 countries across six continents. WATG offers integrated design solutions comprising strategy, planning, architecture, landscape, and interiors for urban, tourism and resort destinations. WATG’s projects are renowned not only for their design and sense of place but also for their bottom-line success.

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