Resort design in the coming year will be influenced by trends in wellness, as well as the tendency to step away from brand standards and develop storylines for properties.
In this article, we consider some of the demographic and lifestyle influences helping to shape the destination resort experience of tomorrow.
A recent study by the Boston Consulting Group identified that 55% of all luxury spending worldwide is now “experiential”—a strong movement away from status symbol consumption to spending on entertainment, travel and unique adventures. There is an underlying assumption that this trend is driven by non-material, adventure-focussed millennials, but that might not fully be the case.
Boomers have already bought their stuff and now lust for travel experiences. There is also greater awareness, as they age, on the need to focus on activities that have links to their health and well-being.