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Savoir Faire

Hotels Mag

November 2018

Muriel Muirden, EVP and managing director of strategy at hospitality design consultancy, WATG, on the misconceptions and opportunities of “new luxury”.

The biggest misconception: “people too often assume that the new luxury traveler is the millennial, and we’ve been bored to death with this over-analysis of the millennial, whereas to me, the new luxury traveler goes from a 25-year-old to the baby boomers….”

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