Memories are made of this

As Airbnb’s Experiences grows and grows, is it part of a wider shift towards design focused around users’ emotional responses?

Stuff is overrated. It piles up, it clutters, it often costs an arm and a leg, and with the baffling throwaway economy, it isn’t everlasting either. Over the past few years then, the modren consumer has been favouring experiences over possessions, those sweet intangible moments that leave us enriched and filled with memories.

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