Melting Spot

The designers behind hotel 50 bowery think local as well as global to deliver a lifestyle nexus that’s a part of a borough on the rise.

In this era of hyperlocal inspiration and ever-changing city maps, “authentic” doesn’t just mean what’s right outside the hotel’s front door.

To feel real, local means understanding what’s ingrained in the mentality of the people who live or work in the neighborhood—not just the architecture or the landmark reference points. Getting into their heads and learning all the cultural cues and lifestyle hacks that shape the unique character of the locale is the minimum daily requirement for distilling non-Instagram moments into wow design.

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