Branded Residential

Elevating Living with Hospitality Expertise
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      Our approach

      From the inception of WATG, we have embraced a hospitality ethos in our residential design approach. Our goal is to create immersive, luxurious living environments that cultivate a sense of ease, escape, and everyday enrichment, delivering the ‘staycation’ experience that residents desire.

      WATG and Wimberly Interiors offer an elevated approach to branded residential design that is warm, welcoming, and one-of-a-kind. By blending the best elements of hospitality and residential design, we create vibrant, functional living spaces that foster a strong sense of belonging.

      Integrated Global Teams

      Our integrated global teams—Advisory, Master Planning, Landscape Architecture, Architecture, and Interior Design—prioritize key elements to ensure each residence offers a sense of comfort and escape:

      • A thoughtfully crafted sense of arrival
      • Wellness-centered design to enliven the senses
      • Flexible shared spaces for community engagement
      • Effortless convenience and comfort
      • Security and privacy that ensure peace of mind

      Our team collaborates closely with clients to ensure their vision is brought to life, combining our deep expertise in both hospitality and residential sectors. We focus on informed insights that align business success with an elevated resident experience.

      Branded Residence Atlas

       

      This paper by WATG Strategy profiles the geographical trends and supply characteristics in the sector, reflecting on how these are indicative of broader societal, economic and industry shifts.

      Read the paper.

      Learning from Hospitality Design

      Branded residences represent a unique fusion of luxury hospitality and residential living. Developers can elevate their properties by integrating hospitality principles such as creating comfortable, restorative spaces and fostering connections within communities. For example, studies have shown that residents who have meaningful relationships within their community are more likely to renew their leases, increasing both retention and satisfaction.

      Here’s what developers need to know.

       

      Bringing benefits to developers, hotel brands and property investors alike, the model has proliferated across the globe and morphed in multiple directions. As the sector matures and gains momentum, so too does the importance of understanding all the factors at play.

      Read more.

      Branded residences are booming.

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          The Future of Branded Residential

          Branded residences are an ever-growing sector in the luxury market. WATG brings 80 years of global expertise to the table, ensuring that each branded residence we design not only meets the market demand but also enhances property value and long-term appeal. We provide a seamless, strategic approach—from pre-development advice to comprehensive architectural and interior design—that ensures every project is both successful and operationally sound.


          Insights and Projects

          Four Seasons Private Residences Las Vegas
          • North America

          Four Seasons Private Residences Las Vegas

          Crafted to maximize the potential of the complex site to offer residents a unique world-class living experience, making it a standout in the region’s real estate landscape.
          High ceiling white living room with glass panels walls and white sofa with blue cushions overseeing the pool and sea

          White paper: 2022 Branded Residence Atlas

          The growth of the branded residence sector is now a truly global phenomenon. This paper by WATG Strategy profiles the geographical trends and supply characteristics in the sector.
          • North America

          Nobu Residences Los Cabos

          Amplifying the fluid connection between private residential living and the rejuvenating resort experience.

          Work with us