The Design Journey of Fairmont Taghazout
At a glance
The Design Journey of Fairmont Taghazout covers the interior design of Fairmont Taghazout Bay on Morocco’s Atlantic coast. The piece, drawing on a quote from Rachel Johnson, Managing Principal of Wimberly Interiors London, describes a design language rooted in Moroccan craft traditions including zellige tiles, tadelakt plaster, brick work, and metalwork, anchored in a palette of deep blues and neutrals that references local Berber design while delivering contemporary luxury for the Fairmont brand.
INLANDS STEEPED IN CULTURE
Taghazout is a land of many colours that serves up a mesmerizing mix of lush green landscapes, picturesque houses, frothy seas, regional flavours and traditional handcrafted wares.
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John Paul Pederson, Creative Director — Wimberly Interiors
Pushing the envelope of the Moroccan coastal resort, the Wimberly Interiors-designed Fairmont Taghazout Bay is the epitome of contemporary luxury. Drawing on its surroundings for inspiration, design cues are taken from local textures, techniques, and artistry, creating an authentic, layered look and feel — complete with signature Fairmont elements.
Local craftsmanship and artisanal techniques are integral to Fairmont Taghazout’s identity. Drawing on the patterns of the region, traditional zellige tiles — each with its own imperfections — add texture and color. In a celebration of local materials and artistry much of the interior design techniques and finishes have been sourced from Taghazout and the surrounding towns. Decorative polished tadelakt plaster adorns the walls, creating the perfect backdrop for a curated selection of artworks. Fabrics, glassware, and soft furnishings highlight the skills of surrounding artisans, creating an authentic, layered interior palette.
The Fairmont Taghazout Bay is a beautiful example of architecture, landscape, and interior design meeting together and creating a seamless experience with the Fairmont brand.
LOCALLY SOURCED MATERIALS
The clean-lined villas flaunting a daring architectural style ooze the unique warmth and generosity of Moroccan hospitality. Every last detail of the exceptionally private surroundings extends an open invitation to unwind, from the traditional zellige tiles to the handcrafted metalwork.
Authentic and layered design that is reflective of the mountainous terrain, sand and sea, with accents of geometric patterns, colours synonymous with the region, and signature Fairmont elements.
Refined Sobriety
A natural and organic approach to materials is punctuated with vibrant color, highlighting Moroccan artistry and referencing local Berber design.
A sense of place
“A sense of place was integral to the Fairmont Taghazout Bay’s identity. It was important for our design team to draw on the rich craft and patterns of the region, like traditional zellige tiles, tadelakt plaster and brick- and metalwork, complemented by a colour palette of deep, inky blues and neutrals.” – Rachel Johnson, Managing Principal, Wimberly Interiors London
- Africa
Fairmont Taghazout Bay
About The Author
John Paul Pederson
As a Director of Design, John Paul conceptualizes, presents, designs and implements hospitality projects of all sizes, all across the globe.
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