2025 Outlook: WATG Advisory predicts the top hospitality trends.
By Guy Cooke
November 27, 2024
As travelers increasingly seek richer experiences from their destinations, WATG Advisory unveils five trends set to redefine the hospitality landscape in 2025, and beyond.
From hyper-segmentation and the evolution of laid-back lodging concepts to next-level personalization and contextualization, the 2025 hospitality trends promise to elevate guest experience.

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Perspectives, trends, news.

- Strategy & Research |
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Designing the Arrival Experience
Exploring the psychology, emotion, and craft behind hospitality’s most powerful first moments

- Strategy & Research |
- Design Thinking & Innovation
Designing the Arrival Experience
Exploring the psychology, emotion, and craft behind hospitality’s most powerful first moments

- Employee Feature |
- Inside WATG
Mentorship, Community, and Creativity: WATG’s Blueprint for the Next 80 Years
In a recent conversation, Bryan Algeo, Managing Principal, Architecture, and Sandra Whipp, Chief Talent Officer, explored the essence of what makes WATG unique and how the firm is fostering a company culture of mentorship, innovation, and collaboration to pave the way for future generations.

- Employee Feature |
- Inside WATG
Mentorship, Community, and Creativity: WATG’s Blueprint for the Next 80 Years
In a recent conversation, Bryan Algeo, Managing Principal, Architecture, and Sandra Whipp, Chief Talent Officer, explored the essence of what makes WATG unique and how the firm is fostering a company culture of mentorship, innovation, and collaboration to pave the way for future generations.

- Strategy & Research |
- Design Thinking & Innovation
Hotel Wuxi MGallery Collection: Part of a Story
As designers, we act as orchestrators – weaving together the unique experiences of a place with the engineered environment. In each design, whether it a hotel or a residence, a unified story must be told that celebrates the very best elements of the natural and built environments, culture, community, landscape, interiors and branding

- Strategy & Research |
- Design Thinking & Innovation
Hotel Wuxi MGallery Collection: Part of a Story
As designers, we act as orchestrators – weaving together the unique experiences of a place with the engineered environment. In each design, whether it a hotel or a residence, a unified story must be told that celebrates the very best elements of the natural and built environments, culture, community, landscape, interiors and branding

- News
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At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.

- News
Behind The Scenes: ‘We Create Moments’
At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.