2025 Outlook: WATG Advisory predicts the top hospitality trends.
By Guy Cooke
November 27, 2024
As travelers increasingly seek richer experiences from their destinations, WATG Advisory unveils five trends set to redefine the hospitality landscape in 2025, and beyond.
From hyper-segmentation and the evolution of laid-back lodging concepts to next-level personalization and contextualization, the 2025 hospitality trends promise to elevate guest experience.
Download the trend report:
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WATG global press coverage in Jan '26, spanning hospitality design, luxury openings, master planning, and industry recognition.
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Macro to Micro: The contrast of conceal + reveal, intimate + expansive, pause + pace.
A successful guest journey is defined by a curated dialogue between the high-impact "macro" moments and the intimate "micro" details.
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