Insights
WATG80
Eighty years ago, we set out on a journey to reimagine the way the world experiences hospitality spaces. What began in Honolulu has grown into a global design powerhouse, crafting projects across six continents and creating memories along the way. Now, as we celebrate our 80th anniversary, it’s time to reflect on where we’ve been, what we’ve learned, and where our pencils and passports will take us next.
Featured

- Strategy & Research
Evolving Wealth: A New Paradigm for Luxury Travel
Explore Affluent Travel Trends 2025 – the shifting values, behaviors, and destinations shaping the future of luxury travel.

- Strategy & Research
Evolving Wealth: A New Paradigm for Luxury Travel
Explore Affluent Travel Trends 2025 – the shifting values, behaviors, and destinations shaping the future of luxury travel.

- Strategy & Research
Branded Residence Design Guide
Unlock Insights from our Advisory Team on the Future of Luxury Living.

- Strategy & Research
Branded Residence Design Guide
Unlock Insights from our Advisory Team on the Future of Luxury Living.

- News
Behind The Scenes: ‘We Create Moments’
At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.

- News
Behind The Scenes: ‘We Create Moments’
At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.
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Recent insights

- Strategy & Research
Evolving Wealth: A New Paradigm for Luxury Travel
Explore Affluent Travel Trends 2025 – the shifting values, behaviors, and destinations shaping the future of luxury travel.

- Strategy & Research
Evolving Wealth: A New Paradigm for Luxury Travel
Explore Affluent Travel Trends 2025 – the shifting values, behaviors, and destinations shaping the future of luxury travel.

- News
Wish You Were Here: Postcards from our Destinations
We created a series of hand-painted postcards to reflect the emotion, detail, and humanity behind our work. Each one captures a moment in a place we've helped shape - an expression of how design can connect, inspire, and endure.

- News
Wish You Were Here: Postcards from our Destinations
We created a series of hand-painted postcards to reflect the emotion, detail, and humanity behind our work. Each one captures a moment in a place we've helped shape - an expression of how design can connect, inspire, and endure.

- News
The Torch, The Screwdriver, and the Pencil – Pete Wimberly’s Story
Pete Wimberly didn’t wait for the perfect studio. He designed wherever he landed. Hotel rooms, balconies, napkins. He always carried three things: a torch, a screwdriver, and a pencil.

- News
The Torch, The Screwdriver, and the Pencil – Pete Wimberly’s Story
Pete Wimberly didn’t wait for the perfect studio. He designed wherever he landed. Hotel rooms, balconies, napkins. He always carried three things: a torch, a screwdriver, and a pencil.

- Employee Feature
Ian Simpson: Constantly Curious, Constantly Creative
Dissolving Boundaries: Ian Simpson's Journey Across Disciplines, Cultures, and Time

- Employee Feature
Ian Simpson: Constantly Curious, Constantly Creative
Dissolving Boundaries: Ian Simpson's Journey Across Disciplines, Cultures, and Time

- Strategy & Research |
- Design Thinking & Innovation
Designing the Arrival Experience
Exploring the psychology, emotion, and craft behind hospitality’s most powerful first moments

- Strategy & Research |
- Design Thinking & Innovation
Designing the Arrival Experience
Exploring the psychology, emotion, and craft behind hospitality’s most powerful first moments

- Employee Feature |
- Inside WATG
Mentorship, Community, and Creativity: WATG’s Blueprint for the Next 80 Years
In a recent conversation, Bryan Algeo, Managing Principal, Architecture, and Sandra Whipp, Chief Talent Officer, explored the essence of what makes WATG unique and how the firm is fostering a company culture of mentorship, innovation, and collaboration to pave the way for future generations.

- Employee Feature |
- Inside WATG
Mentorship, Community, and Creativity: WATG’s Blueprint for the Next 80 Years
In a recent conversation, Bryan Algeo, Managing Principal, Architecture, and Sandra Whipp, Chief Talent Officer, explored the essence of what makes WATG unique and how the firm is fostering a company culture of mentorship, innovation, and collaboration to pave the way for future generations.

- Strategy & Research |
- Design Thinking & Innovation
Hotel Wuxi MGallery Collection: Part of a Story
As designers, we act as orchestrators – weaving together the unique experiences of a place with the engineered environment. In each design, whether it a hotel or a residence, a unified story must be told that celebrates the very best elements of the natural and built environments, culture, community, landscape, interiors and branding

- Strategy & Research |
- Design Thinking & Innovation
Hotel Wuxi MGallery Collection: Part of a Story
As designers, we act as orchestrators – weaving together the unique experiences of a place with the engineered environment. In each design, whether it a hotel or a residence, a unified story must be told that celebrates the very best elements of the natural and built environments, culture, community, landscape, interiors and branding

- News
Behind The Scenes: ‘We Create Moments’
At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.

- News
Behind The Scenes: ‘We Create Moments’
At the heart of WATG lies a belief that transcends design: we create moments and long-lasting experiences. This philosophy guided the creation of our brand animation; an emotional, sensory journey designed to embody the essence of WATG’s purpose.

- News
Hotel Room 404: The Mystery of the Missing Floor
Exploring superstitions in hotel design and how WATG navigates cultural beliefs in architecture.

- News
Hotel Room 404: The Mystery of the Missing Floor
Exploring superstitions in hotel design and how WATG navigates cultural beliefs in architecture.

- Employee Feature
Thirty Years of Change, One Constant Vision: A Conversation with Howard Wolff
A conversation with Howard Wolff, the firm’s former Chief Marketing Officer, reflecting on his twenty-two year journey with WATG - what changed, what endured, and what shaped his legacy.

- Employee Feature
Thirty Years of Change, One Constant Vision: A Conversation with Howard Wolff
A conversation with Howard Wolff, the firm’s former Chief Marketing Officer, reflecting on his twenty-two year journey with WATG - what changed, what endured, and what shaped his legacy.

- News
WATG Named One of the Sunday Times Best Places to Work 2025
We are proud to announce that WATG has been officially named one of The Sunday Times Best Places to Work in the UK for 2025, listed in the Medium Organisation category.

- News
WATG Named One of the Sunday Times Best Places to Work 2025
We are proud to announce that WATG has been officially named one of The Sunday Times Best Places to Work in the UK for 2025, listed in the Medium Organisation category.

- News
Tourism Opportunities: Infrastructure Investments & Urban Development Choices
Tourism is far more than a leisure activity; it is a powerful economic engine. Around the world, countries leverage tourism to stimulate both foreign and domestic investment, generate employment, and catalyze urban and infrastructure development.

- News
Tourism Opportunities: Infrastructure Investments & Urban Development Choices
Tourism is far more than a leisure activity; it is a powerful economic engine. Around the world, countries leverage tourism to stimulate both foreign and domestic investment, generate employment, and catalyze urban and infrastructure development.

- News
Better by Design: Crafting Luxury Hospitality Experiences
Edouard Gillon of WATG shares insights on designing iconic hotels and resorts—from guest-centric concepts to sustainable, sense-driven architecture.

- News
Better by Design: Crafting Luxury Hospitality Experiences
Edouard Gillon of WATG shares insights on designing iconic hotels and resorts—from guest-centric concepts to sustainable, sense-driven architecture.

- Strategy & Research
Branded Residence Design Guide
Unlock Insights from our Advisory Team on the Future of Luxury Living.

- Strategy & Research
Branded Residence Design Guide
Unlock Insights from our Advisory Team on the Future of Luxury Living.

- Employee Feature
Inside the Architecture Apprenticeship Journey with Rob Coates
Navigating the Architecture Apprenticeship Journey: An Insightful Experience with WATG Next Generation Architect - Rob Coates

- Employee Feature
Inside the Architecture Apprenticeship Journey with Rob Coates
Navigating the Architecture Apprenticeship Journey: An Insightful Experience with WATG Next Generation Architect - Rob Coates

- Inside WATG
The Rising Stars of Wimberly Interiors
The Rising Stars of Wimberly Interiors: Crafting the future of luxury hospitality - With Care.

- Inside WATG
The Rising Stars of Wimberly Interiors
The Rising Stars of Wimberly Interiors: Crafting the future of luxury hospitality - With Care.