Integrated design firm WATG is monitoring the shift in luxury hotel design, with new luxury hotels and the experiential economy as main drivers of change in the hospitality industry.
“The new luxury hotel is defined by the offering of high quality, one-of-a-kind hotel experiences, which focus on what is important to the guest whilst foregoing the superfluous,” said Guy Cooke, associate, WATG Strategy. “These curated luxury elements can be offered at a lower price point than traditional luxury, thus opening up to a broader market.”
Cooke explained that a generic approach to hotel design and concept development can impact operational performance in congested markets. Guests are craving higher-end experiences, service and that dovetails with the demands for elevated design.