White paper: ‘Japan – A New Era’

By WATG Strategy
February 3, 2020

This complimentary paper was compiled by WATG Strategy. We offer clients research-led development advice, concept definition and financial feasibility to help simplify the complexities of resort development. We also produce white papers exploring trends and characteristics of sub-sectors of the hospitality and real estate industries.

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Japan’s hospitality sector is in the midst of an unprecedented boom as they gear up to the 2020 Tokyo Olympic Games. This has been a catalyst in the transformation of the country’s hotel market, as international operators rush to take advantage of this growth, and domestic players are forced to renew and upgrade their offer in the face of new competition and growing guest expectations.

WATG’s report Japan: A New Era explores the changes faced by the industry, focusing in particular on the ways in which the sector seeks to successfully marry the unique appeal of traditional Japanese culture with emerging hospitality trends.

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