Insights

Serviced Apartments: Checking in for the Long Term

By WATG Strategy
July 7, 2015

This complimentary paper was compiled by WATG Strategy. We offer clients research-led development advice, concept definition and financial feasibility to help simplify the complexities of resort development. We also produce white papers exploring trends and characteristics of sub-sectors of the hospitality and real estate industries.

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No longer the unglamorous hospitality sub-sector, recent years have seen the serviced apartment model blossom into a dynamic, efficient and fun alternative to other forms of lodging that responds to a number of emerging travel trends.

What’s more, the economics are highly appealing too. As the sector evolves, there is a need for greater intelligence and understanding of the nuances of this real estate asset class.

WATG Strategy interviewed a cross-section of experts in the serviced apartment sector on the appeal from the perspective of the developer, investor, operator and end-user. This feedback is shared, along with a commentary on the role of design.

In this 15-page paper, WATG Strategy overviews the serviced apartment landscape, delving into economics, operating performance, ROI, and design.

Highlights include:

  • Evolving trends
  • Serviced apartment brands
  • Development economics
  • Operating performance metrics
  • Innovative design

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