White paper: ‘The Evolution of Lifestyle Select-Service Hotels’

By WATG Strategy
July 15, 2020

This complimentary paper was compiled by WATG Strategy. We offer clients research-led development advice, concept definition and financial feasibility to help simplify the complexities of resort development. We also produce white papers exploring trends and characteristics of sub-sectors of the hospitality and real estate industries.

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Select-service hotels have long proved their ability to withstand economic downturns and sustain higher profit margins compared to their full-service counterparts. On the other hand, lifestyle hotel concepts have shaken up the luxury sector, and cost-sensitive concepts are now making inroads into the select-service space.

What happens to a hotel that straddles both lifestyle and select service categories? In this paper, WATG Strategy explores this intersection and demonstrates that lifestyle select-service hotels, when differentiated by design and driven by efficiency, are at once stylish and lucrative.

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