Evolving Wealth: A New Paradigm for Luxury Travel
By WATG
July 17, 2025
WATG Research | Affluent Travel Trends Report
As global wealth redistributes and younger generations step into their prime earning years, the definition of luxury travel is evolving fast. Evolving Wealth: A New Paradigm for Luxury Travel is WATG Research’s in-depth exploration into how shifting demographics, rising affluence, and consumer values are transforming luxury hospitality. Our Global Affluent Travel Trends 2025 report offers hospitality leaders essential insights into tomorrow’s luxury traveler – what they want, where they’re going, and how to cater to this discerning consumer.

Inside the Report
+ The $84 Trillion Wealth Transfer: A massive intergenerational handoff is underway—reshaping spending power and travel behaviors, with Gen X, Millennials, and Gen Z emerging as the new luxury tastemakers. (Cerulli Associates, 2024)
+ Redefining the Affluent Traveler: Explore consumer profiles—from the Aspiring Luxury Consumer to Ultra-High-Net-Worth Individuals—and learn what drives each segment, from personalization and wellness to adventure and sustainability.
+ Global Hotspots for Growth: Track rising luxury markets from India and Southeast Asia to the Gulf States. Forecasts show a 150% surge in centi-millionaires in the Gulf and India’s affluent class expanding from 60M to 100M by 2027. (Altrata, 2024)
+ Sustainability Pays: When surveyed, 38% of luxury travelers are willing to pay 30–50% more for sustainable features. (Mastercard, 2023)
+ Consumer Insights You Can Act On: With 77% of luxury travelers seeking exploration and 65% prioritizing joy, hospitality brands must go beyond luxury to deliver purposeful experiences. (McKinsey, 2024)
Download our Affluent Travel Trends 2025 report:
WATG Research

- Global Lead - Research and Development
Sam Coats
Sam oversees research and intelligence strategies across WATG’s global footprint of projects and offices. Quantifying the impact of our work and exploring new markets.

- Global Lead - Research and Development
Sam Coats
Sam oversees research and intelligence strategies across WATG’s global footprint of projects and offices. Quantifying the impact of our work and exploring new markets.
Sorry, no results found.
Latest Insights
Perspectives, trends, news.

- News
Wish You Were Here: Postcards from our Destinations

- News
Wish You Were Here: Postcards from our Destinations

- News
The Torch, The Screwdriver, and the Pencil – Pete Wimberly’s Story

- News
The Torch, The Screwdriver, and the Pencil – Pete Wimberly’s Story

- Employee Feature
Ian Simpson: Constantly Curious, Constantly Creative

- Employee Feature
Ian Simpson: Constantly Curious, Constantly Creative

- Strategy & Research |
- Design Thinking & Innovation
Designing the Arrival Experience

- Strategy & Research |
- Design Thinking & Innovation