Behind the Scenes: Crafting the WATG80 Campaign

WATG 80: Evoke Design

Honoring Eight Decades of Pioneering Design and Innovation

The ‘Evoke Design’ campaign represents the evolution of our creativity, blending timeless craftsmanship with modern innovation. By championing design excellence, we invite designers and creators to push the boundaries of creativity, shaping spaces and experiences that are inspiring, empowering, and resonate with people and place.

WATG 80 Ident: Creative Exploration and Design

The designs feature abstract forms crafted from geometric shapes, articulating our Purpose and Values, which has been honed over 80 years. The animation serves as a visual embodiment of the 80th Anniversary campaign, utilizing clean motion graphics, short-form video animations, and storytelling techniques that showcase WATG’s architectural excellence.

Looking Ahead to the Future of Design

As we celebrate 80 years of design innovation, WATG remains committed to shaping the future of architecture and design. By continuing to embrace bold ideas, foster creativity, and uphold our legacy of excellence, we aim to inspire the next generation of designers to create timeless, meaningful, and transformative spaces that connect people and places across the globe.