Behind the Scenes: Crafting the WATG80 Campaign

At a glance

Behind the Scenes: Crafting the WATG80 Campaign presents the visual identity developed for the firm’s 80th anniversary under the campaign title Evoke Design. The campaign uses abstract forms derived from geometric shapes to articulate WATG’s purpose and values through clean motion graphics, short-form video animations, and printed assets. The piece frames the campaign as a visual representation of the firm’s eight decades of design practice and as an invitation to the next generation of designers to build on that legacy.

WATG 80: Evoke Design

Honoring Eight Decades of Pioneering Design and Innovation

The ‘Evoke Design’ campaign represents the evolution of our creativity, blending timeless craftsmanship with modern innovation. By championing design excellence, we invite designers and creators to push the boundaries of creativity, shaping spaces and experiences that are inspiring, empowering, and resonate with people and place.

WATG 80 Ident: Creative Exploration and Design

The designs feature abstract forms crafted from geometric shapes, articulating our Purpose and Values, which has been honed over 80 years. The animation serves as a visual embodiment of the 80th Anniversary campaign, utilizing clean motion graphics, short-form video animations, and storytelling techniques that showcase WATG’s architectural excellence.

Looking Ahead to the Future of Design

As we celebrate 80 years of design innovation, WATG remains committed to shaping the future of architecture and design. By continuing to embrace bold ideas, foster creativity, and uphold our legacy of excellence, we aim to inspire the next generation of designers to create timeless, meaningful, and transformative spaces that connect people and places across the globe.

WATG80

As we celebrate our 80th anniversary, it’s time to reflect on where we’ve been, what we’ve learned, and where our pencils and passports will take us next.