White paper: ‘Global Branded Residence Atlas’

In the last five years, the number of branded residence projects have grown markedly. WATG has observed first-hand the increased recognition and enthusiasm for the concept amongst developers.

Importantly, developers are now selecting their branding partners, based not purely on their hotel credentials, but increasingly with consideration to their residential track record. In response, operators are shoring up their capabilities by restructuring development teams and hiring residential specialists.

In this paper, we explore the current ‘state of play’ in the branded residence sector across the globe, highlighting the nuances witnessed in each region. Insights are provided from a number of the leading hotel management companies currently operating in the field.

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