W New York, Times Square Living Room Bar

Reinvigoration through renovation: transforming the Living Room lounge and bar through interior design

  • Project Data

  • Location

    New York
    North America

  • Size

    6,000 square feet

  • Services

    Wimberly Interiors

The W New York

Looking to the past, present, and future of the property’s Times Square location and the W brand more broadly, this $10m renovation of the Living Room Bar draws inspiration from its raucous surroundings and seeks to reinvigorate the space for locals and visitors alike.

The W New York
The Living Room design is a sultry yet playful tribute to Times Square of the past – from the gilded theaters of the 1920s and 30s to the neon-soaked scene of the 70s and 80s.

The Living Room design is a sultry yet playful tribute to Times Square of the past – from the gilded theaters of the 1920s and 30s to the neon-soaked scene of the 70s and 80s. Neon lights, which pay homage to the area’s provocative past, form the backdrop of the main bar, while a spherical DJ booth nods to the famous Times Square Ball.

A Josh Held Design project.

The W New York

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