WATG has been designing destinations for more than 60 years, so the firm has always been at the forefront of emerging luxury markets. Some of the recent locales our designers have been working in include: Kazakhstan, a country larger than all of Western Europe; Cape Verde, which is located on an archipelago off the western coast of Africa; and the island of Dominica in the Caribbean.
It is not just about designing a place anymore. It is about designing an experience that flows from check-in to sleeping, to bathing to dining. Psychographic profiles are driving design decisions. It is not enough for a hotel to label itself as business or leisure. People are doing business while they play and they are playing while they travel for business. There has to be a degree of escapism even in business hotels. People want to go beyond their routine and try something new.
A selection of our projects that are "on the boards" include: Raffles Qingshui Bay Resort (to be complete in 2015); The Ritz-Carlton, Bangalore (to be complete in 2013); and The Ritz-Carlton, Tamuda Bay (to be complete in 2013).
WATG has practiced environmental and cultural design sensitivity for as long as the firm has been in existence: more than 60 years. Having designed projects in more than 150 countries and territories, the firm respects the unique environment and cultural heritage of each host country, region or community, and works to make a positive contribution to the lives and culture of that area. Our mission is "to design experiences that lift the spirit."
WATG has deconstructed the old notions about how and where to design a new hotel or resort. Entirely new kinds of destinations are being pioneered by WATG.
Destination Design firm WATG has undergone a re-branding effort. A new logo and website are just a few of the new initiatives. Other re-branding efforts include a company blog, new brochures and collateral, the opening of offices in Singapore and Oman, and the announcement of WimberlyLabs, a group within WATG that applies and tests technology in service of great design.
WATG is proud to promote from within. Hospitality Design Magazine's recent survey of architecture and interior design firms ranked WATG's corporate culture among the top in the country: best career advancement, best firm philosophy, best client list, best list of projects, and most innovative. Since its founding in 1945, WATG has designed destinations in 157 countries from its offices in New York, Honolulu, Irvine, Los Angeles, London and Singapore.