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New York, New York, USA
Blogging is a vehicle for sharing ideas, information and points of view. And WATG's blog has been successful in giving over 50 staff members an opportunity to do just that.
In the first 11 months of this year, our architecture blog has been read by over 20,000 visitors to watg.com.
According to research conducted recently by HubSpot among 1,531 businesses, in addition to driving traffic to one's website, the benefits of blogging include lead generation and customer acquisition. And, as you can see from the chart below, the more often you blog, the more likely you are to create new business opportunities.
Breaking news: I am pleased to report that we got our first job that can be attributed directly to a blog.
You might call this concrete evidence of our blog's ROI (Return on Internet).
This chart was part of a presentation I shared at the SMPS National Conference.
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