When WATG launched a blog three years ago, we were among the first architecture and design firms in the world to embrace this medium.
While most company blogs in existence today – and there are still relatively few – have a single voice, ours includes contributions from over 50 WATG staff members to date.
Many senior leaders were skeptical at first, considering blogging a waste of time. But some of these folks have come around, even posting a blog or two themselves.
In addition to providing a forum for sharing insights and observations internally, our blog has become the fifth most popular way that people find and enter our website. Over 35,000 visitors have read WATG's blog in the last year alone. If you Google "architecture blog," WATG now appears on the first page of results.
According to research conducted recently by HubSpot among 1,531 businesses, other benefits of blogging include increased lead generation, customer acquisition, Twitter reach, and website visits.
It's really satisfying to see one of our most interesting jobs, with such a great client—Haluk Kaya, covered on CNN.
We've been on this one as master planners from the very beginning and have thoroughly enjoyed the journey with Bekay Property Partners. Turkey is a really exciting market for us and the strength of the team on Olivion—from the visionary client through to the consultant group—is apparent. We all share an infectious enthusiasm and desire to see the successful realization of a great master plan in the very near future.
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