e|merse

CHALLENGE The hospitality industry strives to attract guests through amenities such as themed restaurants, exotic spas, and luxurious pools. These amenities may attract the traditional guest, but what about the new generation of travelers, the generation "X" and "Y" traveler? This demographic spends the majority of their time away from the hotel, exploring the attractions of the city. The e|merse Network is designed to deliver an authentic experience that this new generation desires.

SOLUTION The e|merse network offers locations in the world's most exciting cities. Within each city unique locations have been selected that are appealing to a younger generation traveler. What makes the e|merse Network different from any other hotel is the use of the surrounding city as its amenities. Every location has a network of affiliated businesses: restaurants, bars, clubs, shopping, etc. Each affiliate goes through a screening process to make sure they meet the high standards and sustainable practices of the e|merse brand. This extroverted ideology allows each location to have a limited amount of internal amenities. The local community benefits as well, by creating more business for local companies. This form of adaptive reuse makes the brand environmentally conscious as well as economically viable.

CLIENT Radical Innovation in Hospitality 2008

urban