As reported by Hotel Business Magazine and Hotel Online, WATG was the first architecture firm to conduct research (with statistics gathered by Smith Travel Research) that revealed a consistent and quantifiable relationship between good design and the clients’ top and bottom line.
Using the hospitality industry’s own yardsticks of occupancy rates, room rates, and revenue per available room (RevPAR), the research illustrated that hotels designed by WATG have outperformed competitors. The research methodology involved isolating several key variables that can influence the economic success of hotel properties: location, management, time frame, and design. Keeping all the variables constant—except for who designed the hotel—the results indicated a very strong, statistically significant relationship between WATG’s designs and the hotels’ revenue stream.
Hotels in the study were operated by Four Seasons, Hilton, Hyatt, Ritz-Carlton, Sheraton, and Westin.
Smith Travel Research is the recognized leader in providing lodging industry statistics and tracking hotel performance.
WATG has been steadily honing its expertise in hotel design since its first project in 1945—the renovation of the Royal Hawaiian Hotel in Waikiki. Today, the firm is recognized as the world’s number one specialist in hospitality, leisure, and entertainment design.