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Mohegan Sun Royal Suites RenovationUncasville, Connecticut, USA
This recently announced move changes the practice that has been in place since early 2009, following inconsistencies and poor service that have been frustrating to LEED project teams.
All I can say to this is, "It's about time!"
GBCI was spun off from the U.S. Green Building Council (USGBC) in 2008 to run the LEED certification process, as well as the accreditation of LEED professionals. In turn, GBCI hired outside "Certification Bodies," or CBs, to perform the LEED reviews, while it managed the overall process. Now, GBCI is taking over those reviews directly.
Certification for our Bardessono project stretched out over a year, and we hit a few snags with the review team. We now know that our review team was a CB, or Certification Body, which may explain some of the issues we ran into. Clarifications, email arguments, reissuing documents that were apparently misplaced by the review team … all these led to a lot of frustration and delays. Our LEED consultant/administrator had to write and call several times to find out exactly where we were in the process. In the end, we earned Platinum certification for our project and for our client; but, hopefully, the process will be less arduous in the future.
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12:29 PM - That's what time we finished the presentation for the Radical Innovation Competition due to some technical errors.
12:30 PM - When we walked on stage to give the presentation!
It's amazing what you can do when you are under pressure. Our team had little time to rehearse together, but we knew the project. After a little coaching, we knew we just had to get up there and show the audience how passionate we were about this concept and how it could impact the hospitality industry.
Our 10 minutes flew by, and I was back in my seat watching the other two finalists present their ideas. Both presentations were really great and the speakers were quite charismatic. When it came time for the final vote, I don't think anyone knew how it would turn out.
"This year's runner-up...Aircruise" (clapping, clapping)
"And this year's winner of the Radical Innovation in Hospitality Award...Mosaic by WATG" (loud girlish screams from the back and lots of clapping)
It took a minute for it to set in, and when it finally did they were placing a very large $10,000 check in our hands (no complaints there). All of our colleagues who were there were just as proud as we were to finally be bringing home the win after four years of being a finalist. The judges told us later that every year WATG has had amazing submissions and this year we finally hit it out of the park.
The team was Jerod Costner, Karen Mitri and me. Larry Rocha, Raj Chandnani, Robert Payan, and Mike Seyle (who built a model out of straws) acted as our advisors through the process. We also have to thank the WATG Irvine team for sharing their creative minds with us in our brainstorming sessions. This really was an office-wide effort and we couldn't have won it without them.
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Jerod Costner, Karen Mitri and Krystal Solorzano being interviewed in WATG's Sustainable Suite after their big Radical Innovation win. |
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Raj Chandnani, Director of Strategy, and Rhonda Rasmussen, Vice President and Director of Interior Design, on the Green Day panel.
Photo by Robin Clewley |
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Six months and 23 days, that's how long it has been since we found out we had won the first USGBC Sustainable Suite Competition! Now with the Hospitality Design Expo just 3½ weeks away, we are making sure all the pieces are in place for our Haptik suite to come to life. We're putting together our final check lists and marking items off every day as the show gets closer.
Reclaimed wood headboard…check, outdoor garden balcony…check, eucalyptus sheets…check, walls…check!
We have been working closely with USGBC to make sure this is a success for everyone. On May 19th, WATG and IDEO will unveil their winning design at the Hospitality Design Expo in Las Vegas, NV for all to see. This isn't just another model room, it's an experience. If you will be attending the HD Expo, please visit the Haptik Suite and discover all the subtle nuances of sustainability enveloped in luxury. Also be sure to check out our many gracious vendors and sponsors that helped make this a reality with their donations of sustainable products.
After the HD Expo, the Haptik Suite will be moved to a more permanent location at the College of Southern Nevada.
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Guestroom Axon View
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Despite the lodging industry's well-meaning efforts to go green - and to tell the world about it - we've barely made a dent to date.
Check out the recently released 147-page CMI Green Traveler Survey Report. Based on a survey of 4,109 adults throughout the United States, the study focuses exclusively on the 1,736 respondents who consider themselves to be "extremely" or "very" eco-conscious and who took at least one overnight vacation in the past year. That's a population that is likely to be educated about the concept of sustainability and open to hearing your message.
If you believe your company is doing a great job branding itself as green, you may be disappointed. When asked which hotel brand had done the best job of presenting itself as environmentally friendly, few respondents were able to name any. Respondents voted Kimpton [a study partner] as the environmentally friendliest brand, yet it was cited by only 4 percent of respondents. Hilton and Marriott received a 3 percent response.
When asked to name a green certification program, 97 percent of respondents could not name any. That does not surprise Glenn Hasek, publisher of Green Lodging News, who cites this survey in a recent issue. According to Glenn, there are more than 350 different environmental tourism certifications. Of the 1,412 respondents who answered the related question, only 32 had an awareness of LEED, 13 knew of Green Globe, and seven were aware of Green Seal.
The recommendation of the study's author: "The green travel industry, analysts and green travel advocacy groups must come together to: establish workable standards for green travel throughout the industry; award certification for meeting those standards—an industry 'seal of approval' on par with Michelin, UL or ADA; and proactively brand that certification to gain wide recognition and trust among travelers."
Consumers want to do the green thing, but there is a gap between their intentions and their actions. Perhaps one of the reasons this gap exists is the lack of a consistent set of standards and the resulting confusion caused by the clutter of competing claims.
There is an opportunity here to educate the traveling public. While savvy hoteliers know people are skeptical about advertising, there is power in positive word of mouth. Integrate social media, blogs and website reviews into your marketing mix to raise awareness of the specifics of your green initiatives. Meeting planners, especially, are hungry for this information and will reward you with their business.
Here is a behind-the-scenes glance into how we won the first-ever USGBC Sustainable Suite design competition.
17 July 2009: WATG officially kicked off its collaboration with innovation firm IDEO with a fresh look at the hotel guest experience. The team began its research by staying one night in different hotels and observing the human behavior of other guests within the public spaces as well as their own behavior as they interacted with and utilized the guestrooms. IDEO sent each team member a booklet in advance to gather and organize their findings.
Our team was challenged to switch gears; instead of looking solely at the design, for which WATG is well known, we were becoming modern-day anthropologists of the hotel experience.
We asked ourselves questions like, "How do we redefine luxury?" and "How do we create a sustainable suite without compromising the luxury experience?"
18 July 2009: The brainstorming day with the IDEO team was packed with innovative collaboration sessions that involved more Post-its (recycled of course) than you can imagine. The creativity was literally glued to the walls, and by the end of the day it was branded into our memories. Thoughts of sustainable systems, green fabrics, cradle-to-cradle (regenerative) design, water efficiency and so much more were streaming through our minds.
We set our sights on five areas of the guest experience:
• arrival, which starts from the moment the guests book a room to the minute they walk into their new home away from home;
• dining and entertainment options, which take the guest through the hotel’s dining options and in-room entertainment;
• bathing, which introduces the guest not only to the water-efficient features in the room but also touches on the wellness aspect built into the outdoor experience;
• exploration, as the guest encounters his or her new surroundings and community (as well as what takes place in the room while the guest is away, such as how the room is refreshed and what types of materials are used in the room);
• sleeping, which ushers the guest into a relaxing state with sustainable bed linens and custom pre-set lighting and temperature.
3 August 2009: With just 4 weeks to design, specify and put together a killer presentation, the team began calling vendors for the latest sustainable products, researching innovative systems for water and energy efficiency, drawing up floor plans, reading the entry rules over and over to make sure we didn’t miss a beat.
The WATG team -- Rashana Zaklit, Grace Machado, Catie Liuzzi, Shaun Hannah, Rhonda Rasmussen, Raj Chandnani, Larry Rocha and myself -- worked closely through those four weeks. In arriving at a solution for the design and sustainable specifications, we found vendors willing to donate all the materials that would be used in the room; we sought out the best systems and made sure we were gaining as many LEED points as possible; and we put together a knock-your-socks-off presentation.
31 August 2009: Based on the competition guidelines, the team assumed the deadline for submission was at 11:59PM EST, but when that time came and passed, we decided the deadline was now 11:59PM with no time zone in mind (thanks to Hawaii for the extra hours).
As our fearless leader Rhonda hobbled back and forth from her office with a broken foot (project war wound) to see how we were doing, Rashana, Grace and Catie hustled to get the specification package together after a mishap with the editing software resulted in them having to start all over. Raj reviewed and edited, reviewed and edited, reviewed and edited the project narrative while assisting me in putting the final touches on the design presentation boards. Larry became a cheerleader and overall extra set of hands in the late hours, taking on any task that we needed -- no matter how small or large -- and entertaining us with his magic tricks.
At 11:45PM we hit "send" on the last piece of material that needed to be posted. We wrote a final email to the team at IDEO with an update and the final submission. Then, like every great team, we walked out of the building as one unified front, confident that we had done the very best job we could and proud to have worked with every individual on the long journey to the end.
1 October 2009: Out of a pool of 65 entries from some of the top design firms in the world (several submitted multiple submissions), we were the winners! We were asked to keep the fantastic news a secret until the USGBC had made an official announcement to the media. But once it did, we could finally celebrate this great accomplishment that WATG can add to its legacy of innovative design.
A special thanks to all those who encouraged and helped us along the way with creative input and inspiring words.
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I recently spoke on a panel at The Lodging Conference in Phoenix on the subject of "Practical Green Concepts in Design, Construction and Conservation Practices." The session moderator, John Scaggs of HVS Eco Services, noted that we have the technology to monitor energy and water usage in individual hotel rooms. If we can do that, why not provide an incentive to guests to conserve resources by letting them know at check-out how their usage compared to the average and offering them a rebate if they used less water and electricity.
I made this suggestion, and fellow panelist Bill Weinaug of X-nth took it a step further: Why not build it into a hotel's guest rewards program? You can earn conservation points that can be converted to a free night's stay.
If there are any hoteliers reading this, feel free to steal this idea and run with it.
Guest aren’t motivated to save a hotel's money by not having their bed linens and towels laundered each day of their stay. They view the practice somewhat cynically. But if they are saving their own money, it could change behavior and be a win for the environment, a win for the property, and a win for the guest.
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Several weeks ago, I sat on a panel at the 2009 ARDA Convention in Orlando to discuss sustainable design. The session was titled Sustainable Design While Sustaining Your Bottom Line, and one of its educational overlays was to discuss sustainable design in the context of the current economic market.
It was a balanced panel that covered design and strategies as well as LEED and the U.S. Green Building Council. The first part of my message covered what sustainable design is, what its drivers are, and some of the challenges. The second part covered design strategies and what we need to move forward to include sustainability on our projects. I spoke about the need for having a green vision through return on investment lenses, and about the need to think long term rather than first cost and the need to emphasize what you will get in return.
However, the deeper message I was trying to get across is the need for a 'new map'...a paradigm shift…a change in thinking about how we view sustainability. That shift happened for me awhile back while exploring an interest I had in systems thinking, where interconnectedness and relationships in a system demonstrate how small changes can have big impacts. It was then driven deeper when I had children and the focus of intergenerational thinking came into view. It became suddenly apparent that the choices this generation makes today have an impact on future generations.
In my panel presentation I used an often quoted piece of wisdom from Einstein: "Problems cannot be solved with the same awareness that created them." Looking at something familiar from a different vantage point can lead to insight and change. And change brings about adaptation and opportunities for growth. The current market is bearing witness to this now as businesses are having to adapt and look for opportunities for growth in an effort to sustain their livelihood. Their shift in thinking will hopefully incorporate sustainability into the evolution of their newly adapted business models. As another Earth Day comes into the forefront of people’s minds this week, I am hopeful that it sparks a change in thinking…whether for pragmatic reasons such as operational savings or consumer demand, or holistically deeper seated…like our impact on the future.
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The pre-opening celebration for Bardessono in Yountville, California on January 30th was a special occasion. As architects, it is always wonderful to see the “fruits of our labor” in a built project. After all, there are plenty of great projects that never see the light of construction.
We were all invited to stay at the resort, tour the serene courtyards and finally, enjoy a gourmet five course meal for approximately 150 people who in one way or another helped to bring the project to a successful completion. Of course there was also plenty of Napa Valley wine to enjoy.
Artists, architects, a myriad of consultants, investors, contractors, sub-contractors, operators and managers were hosted and toasted by developer Phil Sherburne of Yountville Investors, LLC, and operator James Simkins of MTM Luxury Lodging. I was especially touched and pleased by Phil’s public recognition of Susan Frieson and the round of applause she received. Susan was responsible for the construction documentation and construction administration for the project over the last two years. The project opened officially at noon on Monday, February 2nd, following an open house for the townspeople of Yountville.
Here is a WATG boutique hotel project with significant LEED credentials that is, relatively speaking, in our own back yard! Be sure to stroll through the project next time you happen to be tasting wine in the Napa Valley.
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Green features of Bardessono were recently profiled in Hospitality Design.
The property will obtain approximately half of its electricity needs from a 200-kilowatt photovoltaic solar system mounted and concealed atop the hotel's flat-topped roofs. To heat and cool guestrooms as well as the property's domestic water supply, a system of 82 geothermal wells were drilled to work with a specially developed ground source heat pump system.
Read the rest of the article to find out more.
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